Much of our work outside of the park is geared towards helping the wild counterparts of the species we have here in the park through awareness raising and community campaigns.

Find out more about how we do this by clicking on one of our campaigns below.

Habits for Habitats

Conscious Eating


The IUCN has issued an urgent call to scale up species conservation action in response to the escalating biodiversity crisis. The call for Global Species Conservation Action appeals to the world’s governments, international agencies and the private sector to halt species decline and prevent human-driven extinctions by 2030, and to improve the conservation status of threatened species with a view to bringing about widespread recovery by 2050.

Our ‘Habits 4 Habitats’ campaign will encompass our previous campaigns – Conscious Eating and CutMeatNotTrees – to highlight the impacts of our human habits on our environment and the habitats of all species, with a particular focus on the animal species at the wildlife park.

H4H encompasses that and more as we explore the impacts of our human habits on habitats across the world and also how this impacts on animal species and contributes to climate change, and ultimately us as a species.

The Conscious Eating and CutMeatNot Trees campaigns were set up to highlight the importance of reducing our meat and dairy consumption to help preserve the rainforest habitats of some of our species.

Deforestation is severely impacted by our eating habits. It’s not just meat and dairy but the soy grown to feed the cattle. This has recently been highlighted by the forest fires in South America, finally drawing the world’s attention to the fact that our meat-hungry ways are destroying the lungs of our planet.

We explore ways to reduce the problem and encourage a healthier planet and population by reducing consumption and eating better meat sourced sustainably.

The AWCP has launched a zoo-based campaign this month, to help raise awareness of the detrimental effects of wildlife selfies, especially close-contact selfies with wild or captive animals.
Platforms such as Instagram host hundreds of thousands of wildlife selfies. Researchers at World Animal Protection discovered a 292% increase in the number of wildlife selfies posted on Instagram between 2014 and 2017, with 40% of the images posted described as “bad selfies” – meaning someone hugging, holding or inappropriately interacting with a wild animal.
The AWCP has decided to try to raise awareness of the issue with visitors, through use of fun props and during any animal experiences held at the park. Using a series of hashtags and popular photo-booth-style props, dotted around the park and Gibraltar Nature Reserve, we are aiming to discourage selfies with animals by giving visitors the facts, but also offering a fun alternative and a way for people to further help the cause by using the hashtag to raise awareness.